The 5 Key Questions Every CEO Should Ask Their Data (and How to Find the Answers)

In a world where every decision directly impacts profitability, data has become a CEO’s most strategic advisor.
But the real challenge isn’t having data — it’s knowing what to ask.

Here are 5 questions that can elevate the way you lead your business

1. Which areas of my business are the most profitable?

Not all products or services are equally profitable. Sometimes, 20% of what you sell generates 80% of your profit. Do you know which ones they are?

2. Which marketing channel delivers the highest real ROI?

It’s not about impressions or likes — it’s about returns. Data reveals which channels actually convert, if you know how to read them correctly.

3. Which clients cost me more than they contribute?

Profitability isn’t measured by revenue alone — it also includes the effort and cost of retention. A “demanding” client might be draining more resources than you realize.

4. Which internal processes are slowing down my results?

Internal data (delivery times, support, operations) can reveal where productivity and money are being lost — if you have the right visibility.

5. Do I have a unified view of my business or just fragmented information?

Making decisions with partial information is like driving blindfolded. You need a tool that gives you a clear, integrated, and reliable view of your company.

A Business Trend That Keeps Gaining Strength

One of the most important transformations we’re seeing today is the democratization of data analytics: more people across organizations — not just IT specialists — are accessing key information and making data-driven decisions.

According to a report by The Recursive, nearly 75% of investment analyses are already data-driven.
And StrategyDriven highlights that the rise of self-service analytics tools is making data analysis more accessible than ever before.

What does this mean for you as a CEO?

It means you’re no longer waiting for your data team to hand you a report — you’re building a culture where you and your team can access, explore, and interpret data in real time. This allows you to move faster, react before competitors, and lead with clarity.

Visualize yourself as the leader who doesn’t just review reports, but masters your data as your personal control panel. You’re not waiting for insights — you’re creating them. That’s the difference between managing and truly leading.

Why It Works

It’s practical and actionable: each question is something you can apply to your data today.
It gives you a clear framework: you know what to ask, why it matters, and how to act.
It positions you as the successful protagonist: not just someone trying, but a CEO who achieves results.

If you’re still making decisions based on assumptions or confusing reports, it might be time to ask yourself:

Am I really listening to my data?

At InfoArch, we help companies clearly see what their numbers are already saying — with tools like dReveal, which turn complex information into clear, actionable visual reports.

Want to discover what your data is really telling you?

Request a free demo and start making decisions with confidence.